2024
HKU regularly conducts surveys to gather feedback from employers on the job performance and attainment of the University Educational Aims (UEAs) by HKU graduates. In the 2024 Survey on Opinions of Major Employers of Bachelor’s Degree HKU Graduates on Key Aspects of Performance and Achievement of HKU’s Educational Aims (2024 Employer Survey), organisations that had engaged in recruitment activities at HKU or posted graduate job openings through CEDARS in the past three years were invited to participate, in which over 350 responses were received.
Highlights
- Employers held a positive impression of HKU graduates, with over 76% of agreement on questions concerning the Overall Performance of HKU Graduates and Overall Satisfaction with the Quality of HKU Graduates.
- Among all aspects of on-the-job performance, Language Proficiency received the highest performance ratings; Among the six University Educational Aims (UEAs), Communication and Collaboration was perceived as the most highly attained skill.
- Work Attitude, similar to previous administrations, remained the most important aspect of on-the-job performance and was among the highest ranked aspects in terms of overall performance. (Figure 1).
Detailed results are available for internal review and teaching and learning enhancement purposes. Please refer to the information here for access to the report.

Figure 1. Performance Scores and Importance Scores of On-the-job Performance Aspects
2021
HKU periodically surveys to gather employers’ feedback on HKU graduates’ job performance and achievement of educational aims. In the 2021 Survey on Opinions of Major Employers of Bachelor’s Degree HKU Graduates on Key Aspects of Performance and Achievement of HKU’s Educational Aims (the 2021 Employer Survey), organisations which had held recruitment activities at HKU or posted graduate job openings at CEDARS in the past three years were invited to participate in the survey.
Highlights
- Overall, employers’ impression on HKU graduates was positive, with mean ratings (in a 5-point Likert scale) of 3.89 on Overall Performance of HKU Graduates and 3.94 on Satisfaction with the Quality of HKU Graduates.
- Over half of respondents agreed that HKU graduates always / sometimes exceed the required standard on 54 out of the 57 aspects on job performance and job-related skills. The highest performance ratings centered on language proficiency.
- Compared to the survey conducted in 2018 with the same focus (the 2018 Employer Survey), small increases in mean scores were found in most items, including attainments of HKU’s educational aims (Critical intellectual inquiry and life-long learning, Tackling novel situations and ill-defined problems, Critical self-reflection, greater understanding of others, and upholding personal and professional ethics, and Leadership and advocacy for the improvement of the human condition) as shown in Figure 1.
Faculties are welcome to contact Dr. Maggie Zhao at myzhao@hku.hk for support in interpreting and utilising survey data, and Ms. Yvonne Chan at chanyyw@hku.hk for general enquiry.

Figure 1. Employers’ impression on Graduates’ Achievement of HKU Educational Aims
2018
HKU regularly conducts survey to understand the major employers’ impression on HKU graduates. In the 2018 Survey on Opinions of Major Employers of Bachelor’s Degree HKU Graduates on Key Aspects of Performance and Achievement of HKU’s Educational Aims (the 2018 Employer Survey), organisations which had conducted recruitment activities at HKU or had posted graduate job openings at CEDARS job board in the past two years were invited to complete the survey.
Highlights
- Employers rated positively overall, with mean scores (in a 5-point Likert-scale) of 3.76 on Overall Performance of HKU Graduates; and 3.79 on Satisfaction with the Quality of HKU Graduates.
- In terms of agreement percentages on job performance, more than half of respondents agreed that HKU graduates always / sometimes exceed the required standard on 40 out of the 57 items. The three highest performance ratings were related to language proficiency: Oral English proficiency, Oral Cantonese proficiency, and Comprehension of verbal and written communication.
- Similar trend has been observed when comparing to the survey conducted in 2012 with the same focus (the 2012 Employer Survey). In terms of the achievement of HKU’s educational aims, employers rated highest in graduates achievements in Collaboration, Communication and Upholding personal and professional ethics (Figure 1).
Faculties are welcome to contact Dr. Maggie Zhao at myzhao@hku.hk for support in interpreting and utilising survey data, and Ms. Yvonne Chan at chanyyw@hku.hk for general enquiry.

Figure 1. Agreement Percentages on Graduates’ Achievement of HKU Educational Aims